In the previous sections, we’ve answered the questions: what is curation? And what is curated content? In this section, we’ll be answering the question: what is a content curator?

A content curator is a person or tool that is able to do three things: find relevant content, organize the various chosen content, and publish the “newly created” content.



With the Content Kingpin, individuals will learn, in detail, how to manually curate content. Then they will learn about tools and apps that can help them automate the process. At the end of this course, every member can become a legitimate practicing content curator.

What a Content Curator Is Not

A content curator is not a content creator per se. He or she may or may not be a subject matter expert. And he or she may or may not be a good writer. Let us explain…

Content curators don’t need to become experts on unique content creation. Content creation for them is finding relevant content and organizing. Curators rarely write content. At most, they’re writing short lines of text in the effort to arrange and to tie together the different content sources they want to use.

Since content creators don’t really write content, it follows that they don’t necessarily have to be subject matter experts. They do, however, have to know where to find content made by subject matter experts to gain access to these materials and use them as needed.

Finally, it’s pretty clear that above-average writing skills aren’t a necessity to become an effective content curator. As long as you can write structurally sound short sentences, you can become a curator.

What a Content Curator Is

As mentioned in the beginning of the article, a content curator is someone that can find content, organize it, and publish it.

In terms of finding data, content curators must know where to look for the most up-to-date and relevant data sources that they’ll need. Curators need to tech-savvy. And they need to know their way around industry websites, expert blogs, and social media.

When it comes to organizing content, content curators need to have a pulse on what the general public responds to. They need to understand their audience intimately to find content that will really pique their interest.