in Content Curation Tools by Viraj Shah


Content curation plays a very important role for marketers. It is an integral part while implementing a strategy for businesses. In today’s article, I will talk about the role it plays and what statistics say about content curation. In the following article, Tatiana Liubarets talks about statistics related to curation.

15 Key Facts about Content Curation

For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. You can read the rest of the article here…

Creating quality content is a costly affair. Many news outlets along with bloggers share a plethora of information, hence with curation one can share quality articles. In today’s it is difficult to capture the attention of a reader. The average attention has reduced drastically. However, marketers can use content curation to achieve their goals. In the below slide you can learn about new rules of marketing from Marketo.

A Guide to Content Curation: How Social Media Changed the Game

In the below video from Koozai, Cat talks about how a curated article improves brand image along with lots of other benefits.

How To Improve Your Content Strategy With Curated Content


Cat explains how bringing together the best of the web with curated content can help to improve your own brand. Including a look at the core benefits, how to curate content, tools to help and some actionable ideas you can use right now. Do tell what you think about the video on the video page.

About Viraj Shah

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